Tuesday 18 March 2014

IKEA Placement - Week 8 / 9 / 10

I’m really excited about my latest request, which is to design some graphics for IKEAs new bulb and battery recycling machines, situated at the stores exit. They are currently placed against a wall which is out of the customers eyeline when leaving the store. I have to come up with a solution that draws attention to the machines and promotes what they do.
My initial ideas were to add floor graphics and possibly hang a trail of bulbs from the ceiling within the eye line of customers. I also want to add back lights to the machines so that they give off a glow, drawing attention.





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