Experience of Work Week

Today we had to have our final ideas ready to show to Richard and Laura from Keltie Cochrane.

At the beginning of the week we kick started our research by looking into gonorrhoea and syphilis, understanding the signs and symptoms and what these infections could lead to if untreated. We also had a quick look at previous sexual health advertising campaigns from the likes of durex, NHS and local councils. Nick from my group also collected together some information leaflets on chlamydia and C-Cards for young adults. From our research, we realised that a lot of these local campaigns were uninspiring and condescending, considering they were aimed at young adults and people our age (I know that me personally found them childlike). The bigger campaigns were a lot better but seemed to focus on the humour aspect which is a great way to tackle the taboo topic of STIs.

Our group got together and brainstormed some initial ideas. Nick (advertising student) showed us a great technique to bounce ideas which involved writing down 'truths' from the brief and our research and then narrowing these down to the most interesting, stemming further ideas from this. As a team we decided that we wanted to make and impact on the audience by including hard hitting truths about the STIs and the damage they can cause, we felt that this would be a great way to tackle the complacency issue.

We each developed our ideas and got together to chose the best one to take forward to present to Richard and decided to go for a social media ad - current, on trend and hits our target market. Here's what we came up with:

All of our ideas

 

It was great to get feedback from Richard and Laura, which gave me an insight into how their advertising agency works when generating ideas and developing work.

 

I've really enjoyed this week, its been refreshing to take part in group work and developing ideas as a team. It was great to also get to know some of the advertising techniques for generating ideas, something that I will definitely be using in the future. The most important thing this week has taught me is that every piece of work must have a strong concept behind it.