Packaging Inspiration: What Makes Effective Packaging Design

As part of my packaging module I have researched packaging design across various sectors. These are some of my favourites :

 

Above: The brief was to create a product design for 'an unexpected blend that brings together a Sauvignon Blanc and Absolut Vodka.' The bottle features a white sleeve that tears away to reveal an intricate and elegant gold pattern which aims at expressing the unique experience of drinking Absolut Tune. Glamorous and extravagant with a strong shelf presence that encourages the audience to buy.

Aove: Beautiful packaging for Zen Tea with a deeper meaning for the product. Outer sleeve is minimalistic with a subtle texture representing a zen garden and the body packaging has an intricate pattern of leaves and blossoms to represent the flavour of the product itself. Pastel colour palette gives a calm and peaceful feel that designer Konrad Sibiski wanted to portray. Minimalistic and elegant, represents the product perfectly.

 

Above: Family run business Go Macro has clear values of a living food that is vegan, organic, non-GMO (genetically modified) and from sustainable sources. The clean and authentic designs represent this, each flavour with its own icon mosaic. Credible, friendly and modern packaging which communicates the brand identity well.

Above: The brief for this product was to design an affordable package where you could see, and smell the product. The product is wrapped in a wax coated paper with an oval cut out where the product can be seen and smelt. The packaging has an authentic and approachable look which can relate the product.

 

 

Above: Extremely innovative packaging design for restaurant quality tea; The Art of Tea Collection. The idea behind this was to create a new concept and liven up the hospitality industry’s ‘boring world of tea-drinking’. Inspired by watercolour paintings, the packaging does just that. The packaging not only acts as a visual, protecting the product, but also unfolds into a disposable tray for the used teabag. Beautiful, unique and extremely well presented.

 

Above: Really simple packaging design, yet represents the product really well. Almost the illusion of the illustrations fusing into the product. Clever marketing which will grab the attention of the audience.

Above: A minimalist approach which looks slick and modern yet still appealing. A good example of clear and simple working really well. The simplicity of the packaging will engage the consumer and draw them in, encouraging them to purchase. Heavily photography based.

 

 

From my research, I have concluded that effective packaging design must:

• Protect the product
• Communicate with the target audience
• Promote the brand
• Be functional for the consumer
• Be visually attractive