IKEA Placement - Week 7

Working on more store communications this week, this time for the bedroom section of the store.
For this job I had to take a look at the bedroom department to ensure all the information I had been given was correct.

D&AD Pencil Panel

In order to gain a better understanding of competition work, we watched a D&AD pencil panel online, which I found really helpful. The panel gave some great advice on how to develop and create award winning work:

• Get out there and experience the brand
• Stay open to experimenting
• Don't be afraid of making mistakes
• Be original with a new concept
• Be open and share ideas with other people
• Push the boundaries

Answer the brief with a great idea and brilliant execution.

 

You can take a look at the D&AD Pencil Panel here: https://www.youtube.com/watch?v=1146IAeTQFU 

 

I also had a look at previous award winning work on the D&AD website:



Above: These Ted Baker India designs were my personal favourite. Simple and understated using Ted Baker clothes to cleverly represent the country of choice. This proves that a simple concept can be effective if the idea is executed well.

 

Above: The ‘big hello’ campaign is a simple concept which addresses the audience in an approachable and friendly manner, speaking to the viewer on their level. This is also a strong cross platform campaign, the designer has considered print and digital, shop windows, apps and more.

 

 

Above: This campaign is a clever concept that creates an interesting visual that would appeal to all ages. The app design is on trend and interactive, allows the user to feel involved with the brand and encourages them to continue reusing the app.

 

 

After researching both advertising and graphic design award winners I have gained a deeper understanding on award winning work. Each idea is simple and effective, easy to understand at first glance. Most ideas I looked at were used across platforms (for example digital, print, social media) to make a strong overall campaign. The award winners work also showed me that competition work allows you to push boundaries and create a campaign to a huge scale without the restrictions of client based work. The answer to the brief needs to be a strong idea that is executed brilliantly.

From this I have gained a better understanding of what award winning work needs to be.

For my National Trust Brief, I will need to;

• Utilise social media
• Make the audience feel and emotion and/or feel involved
• Create something unique
• Make it simple and easy to understand
• Use all mediums (social media, mobile apps, advertising brochures, exhibitions, events, billboards etc...)

 

 

 

IKEA Placement - Week 6

This week I was back working on the store communications and was asked to create banners and ceiling runners as part of IKEAs current ‘Ready, Steady, GROW campaign.
Rather than just photography, I wanted to incorporate some vector design.

D&AD Brief - Final Design

Our Escape the City campaign included:

• Inspiring posters advertised around the city
• A revamped app that allows the user to create a profile, write reviews and interact with other users
• A National Trust bus service which runs hourly in major cities across the nation (aimed to solve the problem of people being too lazy/National Trust being too far away.)
• Painted buildings throughout cities, advertising the National Trust
• Painted tube/metro stations advertising the National Trust, bringing nature to the city
• A social media trend #Escapethecity to get people talking about the National Trust, sharing experiences and interacting.

I feel that this campaign successfully answers the brief.

The original brief asked us to:

• Reconnect relationships with nature and beauty - our designs will hopefully inspire people to want to visit. The phrases we used were intended to inspire and connect with the public.
• Reintroduce the NT as the connector between people and places - we have made people notice the National Trust by painting buildings and tube stations across the nation, portraying the beauty of nature, all delivered to the public by the National Trust
• Consider the benefits the NT will bring to peoples lives - benefits are spoken to the viewer using our posters
• Express the passion NT has for nature and beauty - we used strong imagery of National Trust locations which portrayed the beauty of nature
• Target a new audience of 25-40 year olds - our designs are current and appealing. Using modern technology, including trends and improving the app, targets a modern audience
• Dispel the impression that the NT is old fashioned - we used stylish designs to give the impression of something current and fresh

I feel that overall we have a strong campaign that will bring in a new audience and put the National Trust in the heart of the city and into peoples minds

 

 

 

IKEA Placement - Week 5

This week I was working alongside the marketing team who requested a sustainability design board to be displayed in the co-worker area. Their specification was simply to incorporate the IKEA sustainability pink within the design.
I created some varied outcomes so that marketing had a choice of design.